05RecurringPBTP Register

Fundraising

It gets asked for.

Someone asks. You can or you cannot. There is not usually a third stage.

Everything after that is logistics, and logistics is not a strategy however long the deck is.

No campaign page

There is no campaign page here, no thermometer graphic and no impact framework. Those exist to convert strangers, and the money that actually moves in this register does not come from strangers. It comes from a room of people who already know what the thing is and needed a date to say yes on.

What that requires is unfashionable: turning up for causes that are not yours, for years, before you ever ask for anything. The ask is the short part. The standing is the long part, and it cannot be shortened by spending on it.

So this entry has no strategy attached, and will not be getting one. It has a phone, a reputation and a calendar.

A squared stack of white paper against a white ground, held by its own shadow.
The one photograph on this page is a squared stack of paper. It is the most honest picture of this entry that exists.

The ask takes an hour. The standing takes years.

Which is why it is on the register at all